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Mid-term Plan
Outline of Mid-term Plan(2019~2025)
The Morita Group will enhance its development of advanced technology in the fields of fire fighting and fire protection equipment & systems, which are the group's main business segments, and provide new solutions to our ever-changing society, thereby seeking to contribute to safeguarding as many lives as possible from disasters that are becoming increasingly diverse and large-scale and to achieving a safe and secure world.
In our fire fighting vehicles business, which is one of the main business segments of our group, it normally takes three to five years from the development to sale of a new product, and also it is important, in the global expansion of the business, to have long-term business development strategies. Accordingly, the Mid-term Plan "Morita Reborn 2025" has been formulated with its period set to seven years ending in FY2025 so as not to run the business under management based on short-term perspectives. In accordance with the Mid-term Plan, we will robustly implement our basic policy to make a leap forward becoming a global company offering integrated disaster response solutions.