• Top
  • >
  • About Us
  • >
  • Corporate Philosophy

Corporate Philosophy

To save as many lives as possible has been a continuing mission for Morita Group since its establishment 1907 to the present.Fire Fighting Vehicles Business Recycling Machines Business Bicycles Business Environmental Conservaion Vehicles Business Fire Protection Equipment & Systems Business

"To save as many lives as possible"—this has been a goal continuously inherited to the present within the Morita Group since its establishment in 1907. Always reflecting the latest technologies, we develop and produce products that help make a safe and secure society for all, ranging from fire trucks for use at various types of disaster sites and disaster-related products including fire extinguishers which are indispensable for suppressing fire, to recycle facility equipment and plants and vehicles designed for environmental protection such as waste collection trucks which support environmental health. Our products support and protect many aspects of people’s lives.

Corporate Philosophy

With our dedication to quality production and unceasing technological innovations, we strive to work in harmony with society by contributing to the creation of a "safe, comfortable and prosperous society" and embracing sincere business activities.

Page Top