MORITA MUSEUM

SINCE 1907

HISTORY

FOUNDING~NEXT STAGE

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MORITA MUSEUM

1907~1921 Founding

1907

In 1907, Shosaku Morita established the Fire Protection Association on his personal management in 19 Kitasumiya-machi, Minami-ku, Osaka-shi
(Currently 1-12-11 Nishishinsaibashi, Chuo-ku, Osaka-shi).

Gun for fire manufactured by Fire Protection Association.

Started production and sales of fire extinguishers
and disinfection pumps for the army.

1910

The first successful manufacturing of plunger pump
with gasoline engine in our country.

1911

(#1) Patents and utility models for Morita type disinfection pump.

(#2) Patents and utility models for Morita type disinfection pump.

Morita's corporate trademark during the Taisho Era.

1915

A certificate for a pump whose effectiveness had been proven in comparative test with those made by other pump makers, and during major fires.

1916

Founder: Shosaku Morita

1917

Produced the first domestic fire fighting pumper, whose chassis had been imported and was installed with a fire fighting pump because the Japanese auto industry was still immature.

1918

Individual management changed to the organization structure, and set up a new factory at 4 Ikeyama-cho, Nishi-ku, Osaka-shi (Currently around Ichi bangai-ku, 6 Benten, Minato-ku, Osaka-shi to Yon bangai-ku, 6 Namiyoke, Minato-ku, Osaka-shi).

In-factory assembly site.

In-factory assembly site.

1919

(#1) Obtained monopoly patent No.65286 (in Japan) of wearless geared pump of Morita type and the international patent of England, America, France, Germany and other countries from 1912 to 1989.

(#2) Obtained monopoly patent No.65286 (in Japan) of wearless geared pump of Morita type and the international patent of England, America, France, Germany and other countries from 1912 to 1989.

(#3) Obtained monopoly patent No.65286 (in Japan) of wearless geared pump of Morita type and the international patent of England, America, France, Germany and other countries from 1912 to 1989.

1921

Shifted sales head office to 1 Kyuzaemon-cho, Minami-ku, Osaka-shi (Currently 2-15-1 Nishishinsaibashi, Chuo-ku, Osaka-shi).

Testing of a pumper in a site just behind the sales head office facing Dotonbori River, a perfect location for water discharge test.

Tokyo sales office was set up in 2-5 Bakuro-cho, Nihonbashi-ku, Tokyo.

Patents and utility models for gasoline engine oil injection system.

1922~1944 Technological Innovation

1922

The company product gasoline pump was the winner gold cup of "Peace Memorial, Tokyo Exhibition" held from March 10 at Ueno Park, Shinobazunoikehan, Tokyo.

Initial location map, in which the sales head office looking onto Dotonbori River and the factory near Aji River are marked in red.

Luxurious corporate brochure of over 110 pages with a cover with color illustrations, and many photos.

Open pumper test in Fukui-shi.

Founder: Shosaku Morita

Manual pump (German style). French-style, small-size and plunger-type manual pumps were also produced.

1925

(#1) Patents and utility models for gear type pump.

(#2) Patents and utility models for gear type pump.

1926

The Morita type "wear less fire fighting pump" won the gold cup of the "Electric Specials Exhibition" held from April 1 in Yakumo-cho, Minato-ku, Osaka-shi.

Morita's magazine ad in the Taisho Period. Posted an ad for "Morita-style Wear less Pumper" in automotive magazine "Jidosha no Nippon" (December issue published on December 1, 1926 at the regular price of ¥0.4).

1928

First time developed a high performance fire fighting pumper discharging 1,000 gallon water per minute (3,785 liters) and delivered to Osaka Prefecture and Japanese Emperor was present at the occasion.

1932

Considering expansion to the new situations, Morita Gasoline Pump Seisakusho Co., Ltd. was set up to inherit the former company.

Product brochure.

1933

Developed 60 feet (18m) wooden ladder truck and delivered the first unit to Kure-shi clothing factory, Hiroshima-shi. This is the first ladder truck manufactured in Japan.

Wildfire pumper.

1939

Notification advertisement of change of corporate name.
Changed the trade name from Morita Gasoline Pump Seisakusho Co., Ltd. to Morita Pump Kogyo. Co., Ltd.

(#1) Water-discharge at river using wartime fire fighting vehicles.

(#2) Wartime fire fighting vehicles.

1944

After the WWII, as the demand for the army and navy also increased along with the demand from civilians had been increased, then the head factory at Yakumo-cho, Minato-ku, Osaka-shi was controlled under the army munitions bureau and navy air force department. Hence purchased a factory in 2-33 Harami-cho, Ikuno-ku, Osaka-shi (Currently 5-5-20 Shojihigashi, Ikuno-ku, Osaka-shi). This Ikuno Factory, became a special factory manufacturing every kind of fire fighting pump.

1948~1962 Postwar Reconstruction

1948

Established Morita Pump Service Factory Ltd.
in 3-32 Ootomo-cho, Ikuno-ku, Osaka-shi.

1949

Developed 55 feet (16.7m) mechanical metallic ladder truck (3-section) and delivered to the Tokyo Fire Department.

1950

Japan's first fully automatic metallic 100 feet (30m) ladder truck (4-section) was developed and the first unit was delivered to Osaka-shi (The building behind is the old Osaka City Hall).

1951

(#1) Foundry reopened. After it was built in June 1941 at 2-18, Takaidanaka, Fuse-shi, Osaka, it was temporarily closed and was reopened in May 1951.

(#2) Foundry reopened. After it was built in June 1941 at 2-18, Takaidanaka, Fuse-shi, Osaka, it was temporarily closed and was reopened in May 1951.

(#1) Brochure of Morita-style fire fighting vehicles at the time.

(#2) Brochure of Morita-style fire fighting vehicles at the time.

(#3) Brochure of Morita-style ladder trucks at the time.

1953

Developed Japan's first water tower truck with the maximum expansion 19.6m (ground height 15m) and maximum applied water discharge 2,500 liters/min.

1956

(#1) The super-jumbo series-parallel switch able volute pump whose applied water discharge was 10,000 liters per minute was developed and was fitted in Asia's one of the best Osaka fire fighting boat "Meiko Maru".

(#2) The super-jumbo series-parallel switch able volute pump whose applied water discharge was 10,000 liters per minute was developed and was fitted in Asia's one of the best Osaka fire fighting boat "Meiko Maru".

(#3) The super-jumbo series-parallel switch able volute pump whose applied water discharge was 10,000 liters per minute was developed and was fitted in Asia's one of the best Osaka fire fighting boat "Meiko Maru".

1957

(#1) Developed 12m (2-section) hydraulic powered ladder truck and the first unit was delivered to Kure-shi, Hiroshima Prefecture.

(#2) Developed 12m (2-section) hydraulic powered ladder truck and the first unit was delivered to Kure-shi, Hiroshima Prefecture.

Water-discharge test site.

Machine factory.

Assembly factory.

1958

(#1) Morita's international brochure.

(#2) Morita's international brochure.

(#3) Morita's international brochure.

1960

(#1) For General Insurance Association contribution, Japan's first 16m aerial platform truck was developed as well as manufactured by our company and its first unit was delivered to Osaka-shi. The advent of this machine has caused large reformation in our countries solid fire fighting mechanization.

(#2) For General Insurance Association contribution, Japan's first 16m aerial platform truck was developed as well as manufactured by our company and its first unit was delivered to Osaka-shi. The advent of this machine has caused large reformation in our countries solid fire fighting mechanization.

1961

Changed the trade name from Morita Pump Kogyo. Co., Ltd. to Morita Fire Pump MFG. Co., Ltd.

(#1) Land and the factory at 2-34 Takaidanaka, Fuse-shi, Osaka Prefecture (Currently 2-3-26, Takaidanaka, Higashi-Osaka-shi, Osaka Prefecture) was purchased, and named as Takaida Factory. A part of production in the head factory's manufacturing factory was shifted to this factory, and manufacturing of various fire extinguishers and the fire-extinguishing chemicals was started. The system of mass production could be executed.

(#2) Land and the factory at 2-34 Takaidanaka, Fuse-shi, Osaka Prefecture (Currently 2-3-26, Takaidanaka, Higashi-Osaka-shi, Osaka Prefecture) was purchased, and named as Takaida Factory. A part of production in the head factory's manufacturing factory was shifted to this factory, and manufacturing of various fire extinguishers and the fire-extinguishing chemicals was started. The system of mass production could be executed.

(#3) Land and the factory at 2-34 Takaidanaka, Fuse-shi, Osaka Prefecture (Currently 2-3-26, Takaidanaka, Higashi-Osaka-shi, Osaka Prefecture) was purchased, and named as Takaida Factory. A part of production in the head factory's manufacturing factory was shifted to this factory, and manufacturing of various fire extinguishers and the fire-extinguishing chemicals was started. The system of mass production could be executed.

(#4) Land and the factory at 2-34 Takaidanaka, Fuse-shi, Osaka Prefecture (Currently 2-3-26, Takaidanaka, Higashi-Osaka-shi, Osaka Prefecture) was purchased, and named as Takaida Factory. A part of production in the head factory's manufacturing factory was shifted to this factory, and manufacturing of various fire extinguishers and the fire-extinguishing chemicals was started. The system of mass production could be executed.

1962

2 aerial platform trucks, 179 water tenders, 104 pumpers,
total 285 vehicles were exported to Thailand.

1963~1976 Global Expansion

1963

Morita type crane (half-roating hydraulic type 7 tons truck crane) that was under research for previous some years as a part of diversified business, was developed and its first unit was delivered to Onishi Transportation.

1965

(#1) Manufactured and delivered 114 chemical tenders to A.P.A.(U.S. Army Procurement Agency) and thus heightening our company's name domestically and internationally.

(#2) Manufactured and delivered 114 chemical tenders to A.P.A.(U.S. Army Procurement Agency) and thus heightening our company's name domestically and internationally.

The first unit of aerial platform truck (10m articulated) for electrical construction work was delivered to Yamadadenki Co.,ltd.

1966

Completed the head office company building in 2-33 Harami-cho, Ikuno-ku, Osaka-shi. (Currently 5-5-20 Shoji-Higashi, Ikuno-ku, Osaka-shi, Osaka).

Released "Venus", an all-round small-size fire extinguisher for the household. Under general sales agency agreement with Mitsui Co.,Ltd., launched a major nationwide TV promotion of "Venus", talking full advantage of Mitsui's sales channel.

Osaka sales office in 2-33, Harami-cho, Ikuno-ku Osaka-shi. (Currently 5-5-20 Shoji-Higashi, Ikuno-ku, Osaka-shi, Osaka)

Tokyo Sales Office.

Made a company song, which was sung on the first business day of the year, as well as at the birthday party held each month for the employees.

1967

Completed the construction of Hiraoka Factory as a truck crane manufacturing factory in 1078 Ikejima-cho, Higashi-Osaka-shi, Osaka.

1969

Developed an armored chemical tendfer.

1970

By making technical tie-up with Snorkel Fire Equipment Company in America, new model water tower truck was completed and the first unit was exported to Thailand.

1973

The stock was listed on the second section of Osaka Securities Exchange and listed on the second section of Tokyo Stock Exchange in 1979.

1974

40m ladder truck that became number one in the Orient was delivered to Chicago.

1975

Developed airport rescue and fire fighting vehicle.

1976

(#1) Established Morita Singapore Pte.Ltd. in Singapore.

(#2) Established Morita Singapore Pte.Ltd. in Singapore.

(#3) Established Morita Singapore Pte.Ltd. in Singapore.

1980~1997 New Businesses

1980

Alternative listing was listed on the first section of the Osaka Security Exchange and Tokyo Stock Exchange.

1983

Developed small sized 4.4m vehicle to work in high places "Mini Mast Van" and started sales as electric communication and construction work.

1985

Developed new ladder truck "Super Gyro Ladder MLEX5-30" equipped with various types of safely devices including the innovative Gyro-formula ladder sloping reformation device.

Fire extinguisher "Madonna" with a small window was announced and started sales.

1989

Announced globe type fire extinguisher "La Terre 10 type P"
and sales started from January 1990.

1990

Developed 50m ladder truck and the first unit was delivered to Kobe-shi.

Developed small sized jet boat "Eagle One" mounted with new model jet pump and entered into Marine business field.

1991

Developed chassis for fire fighting vehicles. Using this chassis, "Super Gyro Ladder" MH type ladder trucks were manufactured and its sales started. It was awarded with Good Design Award for the first time.

1992

Started sales of fire fighting and disaster prevention helicopter of Sikorsky of America as an agency in Japan.

Developed fire extinguisher with doll shape having fire extinguisher on its back "Bousai Taro".

1993

Developed talkative fire extinguisher "Mercury"
which guides operation procedure with sound in unique form.

Completed the construction of Sanda Factory at
2-3 Techno park, Sanda-shi, Hyogo Prefecture.

1994

Merged Morita Pump Service Centre. Entered into environmental enterprise field of recycling processing institution and garbage processing institution. By merging, established Funabashi Factory at 1530 Konoda-cho, Funabashi-shi, Chiba Prefecture.

Established Ueno Factory at 1700-2 Konshinzuka, Sanagu-cho, Ueno-shi, Mie Prefecture (Currently 1700 Konshinzuka, Sanagu-cho, Iga-shi, Mie Prefecture).

1996

Delivered the first device to sort bottles automatically to
"Recycling center" in Itabashi-ku, Tokyo.

1997

Changed the trade name from Morita Fire Pump MFG.CO.,Ltd. to Morita Corporation. Extablished new logo mark.

2000~2007 Morita Brand

2000

Completed the large scale plant "Gamagori City recycle plaza" of Gamagori-shi, Aichi Prefecture.

Developed a home-visit bathing service car "Yunoka-07" (light car type), and entered into welfare industries.

2001

Morita Econos Corporation established a joint venture company "Nanjing Chenguan Morita Environment Protection & Technology Co.,Ltd" with Aerosun Corporation.

2002

World's first "Fire Fighting Ambulance FFA-001" which is the combination of functions of fire fighting vehicle and ambulance was press released.

Successfully customized expired fire extinguishing agents by recycling them as material in the fertilizer's production.

2004

Developed and sold exclusive chassis for ladder truck " MHII Max" with the latest design.

Developed and sold new generation CD-1 type fire fighting pumper " CD-1α".

Developed next generation 30m high performance ladder truck and participated in the exhibition hosted by IFCAA (International Fire Chiefs Association of Asia).

2005

Delivered World's first "Fire Fighting Ambulance FFA" to Matsudo-shi, Chiba Prefecture.

Developed fire extinguisher by recycling reproduction fire extinguishing chemicals "Eco Venus".

Signed contract on capital alliance for Sichuan Fire Safety Appliances Factory in China.

Received an order for 102 units of maintenance vehicles to assistant revival of Iraq.

Tied up OEM contract with Chinetti of Italy for fire fighting vehicles.

Delivered first unit of shredder (TH-3500) with 3500hp which is the maximum grade capacity in Japan, to the Sangyo Shinko Co.,Ltd.

Developed "fire suppressant and explosion prevention grenade" along with Shiga Prefecural Police. Started sales by adding modifications, in "Shokyu-dan" flask type in January 2006 and ball type in March the same year.

Started sales of "Fire Fighting Ambulance FFA" security buzzer.

2006

Developed and announced a Hazmat vehicle (for counter terrorism).

Established a sales company (joint venture) for China "Morita Holdrich (Hong Kong) Company Limited" in Hong Kong.

Tied up the contract of manufacturing and sales in Japan of eddy current separator and electric inductive sensor separator with SGM of Italy.

2007

Started sales of "Fire Fighting Flower" for a tempura oil fire.

Developed new fire fighting vehicle "Miracle CAFS Car" and made the announcement to the press.

Developed and announced "Emergency Use Body Bag".

Developed and announced vibration suppress control for ladder trucks.

Developed large-capacity foam spray system for the industrial complex.

2008~2012 Into the New Century

2008

Delivered the first unit of multifunctional type fire fighting vehicle "REDSEAGULL" and delivered to the Hachioji City Volunteer Fire Corps in Tokyo.

Developed rear-carry in/out type "Fire Fighting Ambulance"
and delivered to Mutsu-shi, Aomori Prefecture.

The new Sanda Factory was operational in
1-5 Techno Park, Sanda-shi, Hyogo Prefecture.

(#1) Hold the 101st anniversary of foundation at the new Sanda Factory.

(#2) Hold the 101st anniversary of foundation at the new Sanda Factory.

(#3) Hold the 101st anniversary of foundation at the new Sanda Factory.

Developed new model powerful vacuum truck, "RBX42 Powerful Master".

Developed a large-size scrap shearing/processing machine,
"1250HAK Guillotine Press".

Announced Morita Group's corporate logo. The wings symbolize the passion and hope of each and every employee of the operating company and its group companies, as well as their will to leap forward toward big dreams.

Transition to holding company system, renaming MORITA CORPORATION to MORITA HOLDINGS CORPORATION. The Pump Business, the Disaster Prevention Business and the Environmental Business were reborn as MORITA CORPORATION. MORITA BOHSAI TECH CORPORATION and MORITA ENVIRONMENTAL TECH CORPORATION, respectively.

Developed Home-visit Bathing Service Car "Yunoka YUA02-06".

2009

Executed a share exchange agreement to acquire 100% of Miyata Industry Co. Ltd.

Tied up domestic exclusive distributorship agreement with Merida Industry Co.,Ltd.

Developed and started selling shearing/processing machine
"Eco Guillo Shear" and "35L Scrap Baling Press".

2010

Developed and started marketing Training Purpose Foam Solution
"Training Foam for CAFS".

Exhibited a concept car for wildfire at the world’s largest International Exhibition for Disaster Prevention, Safety and Security "INTERSCHUTZ2010" in Leipzig, Germany.

Launched "Eco Utan Fund" activity to donate part of the cost for collecting old fire extinguishers to international forest regeneration organizations.

Developed and started selling lightweight Turntable Ladder Truck "MLL Series" equipped with the latest control systems.

Founded Miyata Cycle Co.,Ltd.

Jointly developed “ECO Fighter” safety nozzle with the University of Kitakyushu.

Developed an eco-panel vacuum car "EP-2" and Started selling.

Took an equity stake in Shanghai Jindun Special Vehicle Equipment Co., Ltd.
(Morita's second-generation subsidiary).

2011

Developed a home-use packaged automatic fire extinguishing equipment
"SPRINEX mini".

Awarded with the 2011 IDEA Gold Award for
"Wildfire Truck Concept".

Put on the market the aluminum stored-pressure powder extinguisher
"ALTESIMO".

Awarded with the Red Dot Design Award "Best of the Best" title 2011 for
"Wildfire Truck Concept".

2012

Started selling the head protection cap & cushion "Ai 119".

Started selling the world's lightest steel road bike
"Elevation Extreme" (6.54 kg).

Started selling the Lumbar Support Wear "rakunie" jointly developed by Keio University, Daiya Industry and Morita Holdings.

Awarded with the Good Design Award 2012 for the Lumbar Support Wear "rakunie".

2013~ NEXT STAGE

2013

Developed and started selling "Miracle Foam α+(PLUS)", a specialized CAFS extinguishing agent.

Transferred the Osaka Head Office to 3-6-1 Dosho-machi, Chuo-ku, Osaka-shi, Osaka.

Developed and started selling Japan's highest 54m ladder truck.

Started selling a 1/32 scale model of articulated ladder truck "SUPER GYRO LADDER".

Started selling of multi-purpose fire fighitng vehicle with 13m aerial platform MVF13.

2014

Remodeled and started selling rotary extrusion garbage collector "Pack Master",
high-performance suction truck "Powerful Master" and high-pressure cleaning
vehicle "Hi-pre Cleaner".

Marged Morita Bohsai Tech Corporation with Miyata Industry Co.,Ltd.
and changed the company name to Morita Miyata Corporation.

Developed Nitrogen Enriched Air (NEA) generating system and delivered
"Miracle N7" fire truck which is equipped with the NEA generating system.

Developed Lumbar Support Innerwear for women "calena" that just wearing it
reduces strain on the lumbar area.

Awarded with the Good Design Award 2014 for multi-purpose fire fighitng vehicle with
13m aerial platform "MVF13" and rotary extrusion garbage collector "Pack Master".

2015

Presented "Habot-mini", a future concept model which extinguishes
fires without using water.

Developed electric drive garbage collector "E-SVN".

Jointly developed 360° View Safety Camera System
for fire trucks "Morita Advanced Monitor AM series" with Clarion Co., Ltd.

Started selling new model of Lumbar Support Wear “rakunie”.

2016

Acquired 100% shares of BRONTO SKYLIFT OY AB.

Awarded with the iF DESIGN AWARD 2016 for Habot-mini.

Started selling horizontal loading type container loader "ACCULOADER"

Remodeled light duty wide cab truck and medium duty truck of rotary extrusion garbage collector "Pack Master Series".

Started selling packaged automatic fire extinguishing system typeⅡ "SPRINEX mini".

Started selling "ALTESIMO II" aluminium stored-pressure fire extinguisher featuring even lighter weight

"Habot-mini" awarded "Winner Award" at the "German Design Award 2017"

Established Morita Group Diversity Symbol

MVF(Morita Various Fighter) multi-purpose fire fighting vehicle with 13m aerial platform selected for the JIDA Design Museum Selection Vol. 18

Acquired certification from Osaka City as a leading companies for women’s participation in the workforce

Started selling Press Master press-type garbage collector

Formed Morita "Corporate Partner Fire Brigade." First company in Hyogo Prefecture designated as a "Corporate Partner Fire Brigade,"a model project established by Hyogo Prefecture to promote recruitment of fire brigades

Started selling "Quick Tilter TumuZo", container tilter

2017

Started selling "SPRINEX middle" packaged automatic fire extinguishing system, Type I

Press-type garbage collector "Press Master" awarded winner in iF Design Award 2017

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